Our Work

Sunterra Cover
Sunterra Cover
We have extensive experience in writing for hospitality, including vacation ownership companies like this direct mailer for Sunterra Resorts.
Rollins All About You
Rollins It’s All about You
The challenge was to capture the attention and boost enrollment for Rollins College, a private liberal arts school consistently ranked among the South’s best colleges. It worked.
Rollins Jones Profile
Rollins Jones Profile
The enrollment campaign for Rollins included posters, direct response cards, and an in-depth, high-quality booklet that offered prospective students a glimpse at the kind of one-on-one relationship they would have with their professors.
Blueprint Newsletter January, 2014
Blueprint Newsletter
This e-newsletter for the City of Orlando was part of a successful marketing campaign for the city’s unique MWBE program. The feedback was extraordinary.
Unilever Home Basics Cover
Unilever Home Basics Cover
Corporate giant Unilever was a pioneer in creating “content” media: information or entertainment that people actually want, use, and most importantly, share.
Equality Now
Equality Now
Powerful, positive copy for branding of this global advocacy group that works toward gender equality, and protecting women and girls everywhere. Created ten new web pages in all. 
Unilever Skincare
Unilever Skincare
The most effective advertising and marketing messages aren’t always the loudest.
Holiday Inn Tropics
Holiday Inn Tropics
This is one example of how your basic “bread and butter” copywriting can still be clean, concise, and always support the brand, which in this case was the Holiday Inn Florida and Caribbean hotels.
The Launch Pad Saturn Snacks
Five a Day/Luna
This point of sale for Vons Supermarkets’ Five-a-Day campaign gently urged kids to eat more fruits and veggies with comic book graphics and humor.
Coach Ad with Rainbow Shoes
Coach
We’ve helped reach ideal candidates with recruitment ads for such companies as Coach, Barney’s of New York, and Movado.
Avon Development covers 1
Avon Development Cover
It’s challenging to create effective and dynamic training materials – it’s even more daunting with a global audience, yet these series of recruitment and marketing guides for Avon’s six million global representatives was well-received.
Red Lobster Ad
Red Lobster
The good, the bold, the entrees: hospitality experience also means a generous helping of menu copy, table toppers, print ads, and direct response for food service clients.
Rollins
Rollins All about You
This was part of a successful recruitment campaign targeted at a small group of upper income students seeking the exclusive advantages of a private liberal arts school in Winter Park, Florida.
Avon Foundation Cover
Avon Foundation Cover
This direct response was sent to a highly targeted demographic of executive women, magazine editors, and members of the media as part of Avon’s campaign against domestic violence.
Avon New Tomorrow Cover
Avon New Tomorrow – Cover
Yes, Avon Global Products uses major advertising giants. Yet they called on Pound Dog Copywriting for that personal touch: we don’t have the hefty overheads and lofty executives, but we still deliver.

Click here for more

Movado
Pound Dog Copywriting crafts your message straight into your demographic, like this recruitment ad for the luxury watch retailer.

Avon Prospecting Brochure
This campaign used actual representatives, not models, and language that expressed the simplicity and accessibility of selling Avon products.

Avon Development Cover 4
It’s challenging to create effective and dynamic training materials – it’s even more daunting with a global audience, yet these series of recruitment and marketing guides for Avon’s six million global representatives was well-received.

Avon Foundation – Reese
Another major part of the Avon Foundation’s anti-domestic violence campaign featuring award-winning actress Reese Witherspoon.